SER.O.YA is about ENERGY. To us, energy is everything — it’s powerful, it’s contagious, it’s magnetic. It’s a CONNECTION — we have a message, we want to tell a story. It’s about MOVEMENT — doing more and living carefree.
SER.O.YA is not based on gender, it’s based on everyone.
We say DO YOU, wear you.
"With each partnership our goal is to inspire a circle of positivity and awareness — to dig deep, learn, gain perspective and share the message with others. This is how we can achieve real change."
-Ohad Seroya, Creative Director