Wear You, Join us

SER.O.YA is a ready-to-wear label founded on the intention to create feel-good pieces for everyone. Derived from the Spanish word for “to be”, the gender fluid brand combines culture with the power of storytelling—encouraging others to write their own rules with clothing. At its core, SER.O.YA believes in the influence of creative expression, promoting personal style, and positive energy. Starting from a collection of elevated wardrobe essentials, it has evolved into more than just a lifestyle—it’s a state-of-mind.

The New York-based brand prides itself on its ability to create effortlessly cool and timelessly luxurious designs. Seasonless staples in the form of breathable knits, vintage inspired denim, and luxe silks are meant to be interchangeably mixed and matched, for easy dressing that never compromises on style. Staying true to its DNA, each piece defies expectations and is anything but conventional—just like you. Consistently blurring the lines between masculine and feminine, SER.O.YA continues to champion individuality within each new collection.